In the fall of 2020, I spearheaded an end of year giving campaign to drive donations among the CCPA's supporters, both current donors and active supporters. Working with local artist, Katie Sheedy, I storyboarded a short video that would work across

In the fall of 2020, I spearheaded an end of year giving campaign to drive donations among the CCPA's supporters, both current donors and active supporters. Working with local artist, Katie Sheedy, I storyboarded a short video that would work across platforms and devised a multi-week email campaign. The campaign saw a 39% increase in end of year giving in the midst of a global pandemic.

The pandemic meant changing the way the CCPA was planning to mark their 40th anniversary. I created this unassuming image for the CCPA's 40th anniversary digital fundraising campaign based on Josef Albers "Homage to the Square". If you're unfamiliar

The pandemic meant changing the way the CCPA was planning to mark their 40th anniversary. I created this unassuming image for the CCPA's 40th anniversary digital fundraising campaign based on Josef Albers "Homage to the Square". If you're unfamiliar with the Homage to the Square, check out my post about it on Instagram raise $1 for every subscriber on the mailing list that it was sent to.

In the summer of 2020, Ontario grocers announced that they were cutting the $2 hourly top up that their frontline workers had received in the early months of the pandemic. I turned analysis from CCPA Senior Economist David Macdonald into a series of

In the summer of 2020, Ontario grocers announced that they were cutting the $2 hourly top up that their frontline workers had received in the early months of the pandemic. I turned analysis from CCPA Senior Economist David Macdonald into a series of short videos for social media which led to David being interviewed by news media and invited to speak to FINA, with the grocery executives also being called in to a FINA hearing over their decision to keep their bonuses while cutting the so-called hero pay.

Leading up to British Columbia's Electoral Reform Referendum, I was contracted by the Broadbent Institute to design and layout a report by David Moscrop on Proportional Representation. This work involved knowledge translation, including creating a se

Leading up to British Columbia's Electoral Reform Referendum, I was contracted by the Broadbent Institute to design and layout a report by David Moscrop on Proportional Representation. This work involved knowledge translation, including creating a series of images for social media to help improve understanding of proportional representation's benefits.

When the Trudeau government was re-elected in 2019, the first thing the PM announced was an expensive tax cut. I created this campaign that mobilized thousands of Canadians from coast to coast to email their MPs, by showing what else $6B could fund.

When the Trudeau government was re-elected in 2019, the first thing the PM announced was an expensive tax cut. I created this campaign that mobilized thousands of Canadians from coast to coast to email their MPs, by showing what else $6B could fund. The campaign called for funding affordable housing, public transit, climate change infrastructure, post secondary education, child care and more.

This remains my all-time favourite design project. Supporting Our Youth is an innovative series of programs that supports 2SLGBTQQIA+ youth in Toronto and the annual bowlathon is its hallmark fundraiser. I chose watercolour patterns and a variety of

This remains my all-time favourite design project. Supporting Our Youth is an innovative series of programs that supports 2SLGBTQQIA+ youth in Toronto and the annual bowlathon is its hallmark fundraiser. I chose watercolour patterns and a variety of bowling balls to give the materials a sophisticated aesthetic that nodded at the traditional rainbow associated with 2SLGBTQQIA+ issues but also celebrated the unique identities within the youth community. Read more about this project by clicking on the image.